In summer 2019 LCBO launched for the first time an ambitious advertising campaign for subway and street displays, and social media, called Cheers to Summer. Lg2 was the agency that LCBO chose to produce this campaign. SOM DOS collaborated with Lg2 in creating and editing a variety of animations that were displayed at Yonge-Dundas Square and Pattison screens as well as Instagram, Facebook and Youtube. This successful collaboration resulted in animated ads that became the true core of the Cheers to Summer Campaign.
