For many years Massimo Dutti has understood the critical role that typography plays in their brand performance. In 2022, Iñigo Jerez (Extratype Design) designed, under Oscar Germade’s flawless creative direction, two brand new typefaces for this remarkable fashion brand. SOM DOS collaborated with Óscar Germade in the creation of this original and dynamic motion series, intended to present and showcase both typefaces’ capabilities. This project is an important milestone in Massimo Dutti’s history.
