Shopify is the largest company in Canada. Shopify Compass produces more than 200 pieces of video content a year. In 2021, Compass collaborated with By the Booth in the creation of an After Effects package that allows the company’s creative team to standardize and streamline their video production process going forward. Pablo Rausell from SOM DOS joined By the Booth’s team as Creative Director. He strategically designed and helped create a motion package that is reliable in hundreds of different situations, and over time. Moreover, this After Effects Package is 100% editable and surprisingly flexible.